Berlitz approached us to conceptualise and produce their global kids and teens campaign.
To inspire young learners and their parents/guardians, we responded to the brief by creating the concept of a range of aspirational situations with a focus on the benefits of language learning; such as ‘can count to dieci’, ‘reads manga’ and ‘is ready for their homestay in France’. We cast, directed and shot our mini stars and then rolled out the imagery across digital and print.
Output: original concept, photography, Trueview ads, out of home design, digital advertising, social media content, print design.
Berlitz Corporation is a global education company founded in 1878 in Rhode Island, USA. Today Berlitz is part of the Benesse Group, a leading global Japanese corporation specialising in correspondence education and publishing.
