Berlitz approached us to produce their global campaign concept, which highlights the speed at which you can learn a new language through their programs.
Based on the concept of rapidly changing life situations that require a new language to be learnt, i.e. ‘You’ve got the job!’ ‘You move to Barcelona on Tuesday.’ We’ve developed a set of scenarios across multiple languages and cultures to be used by the global marketing teams.
Output: photography, out of home design, digital advertising, social media content.
Berlitz Corporation is a global education company founded in 1878 in Rhode Island, USA. Today Berlitz is part of the Benesse Group, a leading global Japanese corporation specialising in correspondence education and publishing.
