We dreamt up the Portrait of Awesome experiential campaign to bring the Open Colleges Australia brand to life by encouraging everyday people to live out the ‘Find Your Awesome’ message, whilst working in-house at Open Colleges.
We developed and created the concept and artwork, brought to life at Parramatta Westfield as passing shoppers were invited to participate in an interview sketched by a live sketch artist to create their ‘Portrait of Awesome’. The finished portraits were displayed instantly around the centre.
We also filmed the activation, capturing all of the fun and inspiring moments in one inspiring online video!
Output: creative concept, video, campaign/marketing collateral, out of home advertising, photography
Open Colleges Australia is an online vocational education provider. Founded in 1910, previously known as Cengage Education, formerly International Correspondence Schools, the first distance education provider registered in Australia.
