The What’s Your Calling Campaign was developed for Open Colleges School of Health to define and promote the newly purchased and re-named band.
Provided with a blank canvas, the power to brainstorm, develop and create a unique brand personality was all ours. We developed the tag line What’s Your Calling after interviewing staff and students and discovering that they found the medical profession more of a “calling” than a “career”.
Output: video, photography, out of home ads, digital ads, social media content
Open Colleges Australia is an online vocational education provider. Originally founded in 1910 and previously known as Cengage Education and International Correspondence Schools, it has the distinction of being the first distance education provider registered in Australia.
